Outbound that fills your pipeline, not spam folders
Most outbound fails because it goes to the wrong people with the wrong message. Our framework uses AI to find the prospects who actually match your ideal client, then runs personalised email and LinkedIn campaigns that start real sales conversations and build measurable pipeline.
The 3-part system behind it
Targeting, messaging and channels work together, so every touchpoint builds on the last instead of starting cold.
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01
AI-powered targeting
The right people, not just more people.
AI researches and filters your market down to decision-makers who match your ideal-client profile and show signs they're ready to buy.
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02
Multichannel sequences
Email and LinkedIn, working together.
Personalised cold email and LinkedIn outreach run side by side, so prospects see you in more than one place and replies come from both channels.
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03
Pipeline handoff
From reply to booked meeting.
Positive replies are routed fast, meetings land in your calendar and every opportunity is tracked in your CRM, so outbound shows up as real pipeline.
What's included
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Ideal-client & persona strategy
A clear definition of who to target and the angles that will resonate with each persona.
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AI-researched prospect lists
Verified decision-makers, enriched with the context we need to personalise every message.
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Email infrastructure & deliverability
Domains, inboxes and warm-up set up properly so your emails land in the inbox.
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Personalised email sequences
Multi-step campaigns written for each persona, tested and improved every week.
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LinkedIn outreach campaigns
Connection requests and message sequences that run alongside email.
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Reply handling & reporting
Fast follow-up on every positive reply, plus weekly numbers on replies, meetings and pipeline.
How it works
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Step 1
Audit & strategy
We review your offer, past outreach and best customers to define targets and messaging.
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Step 2
Build
We set up infrastructure, build AI-researched lists and write the first sequences for your approval.
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Step 3
Launch
Email and LinkedIn campaigns go live, and replies start turning into booked meetings.
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Step 4
Optimise & scale
We test angles, double down on what converts and expand to new segments.
Case study
How Aktive Clients built $1.2M in pipeline with smart outbound
Aktive Clients needed a reliable way to start conversations with the right prospects at scale. We ran the full Smart Outbound Framework for them: AI-targeted lists, personalised cold email and LinkedIn outreach working side by side, and every opportunity tracked through to pipeline.
- $1.2M
- in pipeline opportunity value
- 10,000+
- prospects reached by email
- Up to 94%
- email open rate
- 669
- email replies, up to 6.7% reply rate
- 26%
- LinkedIn connection acceptance
- 76
- replies from LinkedIn outreach
Cold email that gets opened and answered
Across two campaigns we reached more than 10,000 prospects. Strong deliverability and targeting kept open rates between 89% and 94%, and personalised sequences generated 669 replies, with the larger campaign reaching a 6.7% reply rate.
LinkedIn outreach alongside email
In parallel, LinkedIn campaigns reached the same kind of decision-makers from a second angle. 715 connection requests led to 187 new connections, a 26% acceptance rate, and 76 replies from 267 messages sent.
Replies turned into real pipeline
Every positive reply was followed up and tracked, so outbound activity showed up where it matters: $1.2M in opportunity value across Aktive Clients' pipelines.
Common questions
Will cold email hurt our domain reputation?
No. We send from separate, properly warmed domains and keep volumes within safe limits, so your main domain stays protected.
Why use email and LinkedIn together?
Prospects who see you in more than one place are more likely to reply. Running both channels also means you're not dependent on a single platform.
Who writes the messages?
We do, based on your input and our research. You approve the messaging before anything goes out.
How soon will we see replies?
Once infrastructure is warmed up, most campaigns start producing replies within the first few weeks after launch.
Let's talk about smart outbound framework
Book a free 30-minute growth call. We'll look at where you are today and show you exactly what we'd build.